Not all that long ago, couples had to wait weeks before receiving that first batch of wedding photos to post on social media. Now, though, a new type of wedding professional—the social content creator—is emerging to fill the void, and they’ll produce and post content from your wedding in real-time and after the celebration.
“We’re in a stage of society where instant gratification is at the forefront,” says wedding content creator Lauren Ladouceur. “If you’re someone who values sharing in real-time, then that’s what I do.”
What Is a Social Content Creator for Weddings?
An event or wedding content creator captures and edits photos and videos to be used primarily on Instagram and TikTok. (They can also be hired for proposals and bachelorette parties!) They know how to work the best angles, they know the trending audio and transitions, and they can also post to a bride or groom’s social media accounts in real-time, so it looks as though the person getting married is the one sharing content from their wedding as the day is happening.
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